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GREAT DESIGN CAN CHANGE THE WORLD


Raison d'ĂȘtre

Redd XF is the successor of Redd Experience Design (RED) which was a User Experience Design agency that was ranked among the top 100 in the world. While RED has become a part of another company and no longer serves external clients, there have been tremendous learnings that we accumulated during the 8 years of its existence and excellence in the field.
That's why Redd XF was created. Our mission is to pass on what we've learned to others in the industry, helping them elevate their work and create amazing products and experiences. We're here to inspire and support the next wave of design talent, because we know that great design can change the world.


Interviews

These are a few conversations with some of the best minds in the industry. And there are plenty more than those below.

XF with Pratibha Bhaskaran

What You Don't Learn in Design Schools

Pratibha Bhaskaran, Founder And/Or Design
 
XF with Philip John

Crafting Brand Narratives

Philip John, Creative Director, 48 Degrees
 
Blockchains and UX Design

Blockchains and UX Design

Mayur Relekar, Founder & CEO, Arcana Network
 
Design Shift in Orgs

Design Shift in Orgs

Jay Dutta, Senior Vice President, UX Design, MakeMyTrip.com
 
Living Between Blockchain, Tech and Design

Living Between Blockchain, Tech and Design

Dalpat Prajapati, Head of Design, Polygon
 
IKEA and the Architect

Why design is too important to leave to designers alone

Rahul Gonsalves, Founder and CEO, Obvious
 

Design Patterns

We've thought about some common design patterns and how they can be implemented in your projects. Here are some popular ones.

Work Description

Search, Sort and Filter Sorted

Rozann, Design Lead, Redd
 
Work Description

Integrating Voice Interfaces into Apps

Shailja, Experience Designer, Redd
 
Work Description

Keyboard-only Navigation

Krithika, Experience Designer, Redd
 

Reviews

We've reviewed some of the most popular products and services out there. Here are a few of them.

UX Review of Microsoft Teams

Microsoft Teams

Review by Redd
 
UX Review of Spotify

Spotify

Review by Redd
 

Build

We've not just thought about things, we've also built some of them and here's what we've learnt.

Business of Design

This section explores the business side of design. If you're an entrepreneur or running a design team, this is for you.

Design proposals that boost conversions

Design Proposals that Boost Conversions

Sharan, Founder, Redd
 

Contact Us

We're always looking for speakers to talk about design. If you have a story to share or a unique perspective on a subject related to design, we'd love to hear from you. Get in touch.

To Participate
participate@redd.in
To Join the Team
To Collaborate with Us